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N. W. Ayer & Son
N. W. Ayer & Son was an advertising agency founded in Philadelphia, Pennsylvania in 1869. It called itself the oldest advertising agency in the United States. Named after Francis Ayer's father N. W. Ayer, it ventured into advertising in 1884. It created a number of memorable slogans for firms such as De Beers, AT&T and the U.S. Army. The company started to decline in the 1960s and, after a series of mergers, was closed in 2002 with its assets sold to the Publicis Groupe.
== Early history ==
N. W. Ayer & Son was founded in Philadelphia in 1869〔 by 21-year-old Francis Wayland Ayer, who named the agency after his father, N. W. Ayer. N. W. Ayer & Son started its business by representing religious weekly newspapers. By 1877, N. W. Ayer & Son had become successful enough to obtain what remained of another agency, the Volney Palmer Agency. In 1884, Ayer expanded into the advertising business. Ayer styled itself the oldest advertising firm in the U.S. In 1892, artists and writers began working in groups known as creative teams. Eventually Ayer became responsible for some of the most recognized slogans in advertising history. Gerold M. Lauck was president of Ayer in the 1930s.
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